Location: Berwick Street, London

Project Date: January 2024

Status: Complete (with ongoing maintenance and network support)

Services: Project management, fibre installation, network deployment

The Challenge

Universal Menswear operates a busy retail store in the heart of London’s West End. Despite its prime location, the business was running on a legacy ADSL line plagued by frequent outages, slow speeds, and poor support from their existing provider.

Every dropped connection risked lost sales. Card machines stalled. EPOS systems lagged. Customer experience suffered.

Having successfully delivered a full fibre solution at their Coal Drops Yard branch, the client turned to us again — this time with urgency.

The technical challenge was only part of the story. We also needed to:

• Secure a Wayleave Agreement with the landlord’s representatives, CBRE
• Coordinate civil engineering and cabling works on one of London’s busiest high streets
• Minimise disruption to daily trading in a high-footfall, high-traffic environment

The Solution:

Leveraging our network of connectivity partners, we sourced available fibre infrastructure directly in the street.

We then initiated and negotiated the Wayleave Agreement, securing landlord permission to route fibre into the building’s basement. Once approved, we coordinated all civil works and cabling installation with precision planning to avoid disruption.

After installation and activation, we executed a seamless cutover from ADSL to full-fibre broadband. This included migrating:

• EPOS systems
• Credit card terminals
• Music streaming services
• CCTV systems
• Guest and internal WiFi

We also ported their existing landline number to our cloud-managed VoIP platform, installed a new IP DECT phone system, and ensured a smooth transition with no interruption to business communications.

The Benefits:

The result was a fully managed, zero-downtime transition from outdated ADSL to high-speed, business-grade fibre.

Immediate improvements included:

• Faster, more reliable card transactions
• Elimination of card machine delays and connection failures
• Stable, high-performance EPOS and WiFi
• Crystal-clear VoIP calls
• Free minutes to 01, 02 and 07 numbers
• Reduced monthly telecoms costs

The store now operates on infrastructure that matches the pace of its location — fast, reliable, and built for growth.

The Achievement:

Wayleave agreements can typically take anywhere from three months to a year to complete.

We secured this one in just four weeks.

From Wayleave sign-off to full installation, civil works, testing, and handover, the entire delivery was completed in 6 weeks — a record turnaround.

This project demonstrates SAND IT’s proactive approach, strong stakeholder management, and unwavering commitment to delivering for the customer — even in complex, high-pressure environments.